GIZEH is the leading manufacturer of rolling papers, filters, and everything one needs for smoking all kind of things. During the pre-Christmas season, we’ve created something special for their Instagram channel, featuring hip-hop producer and DJ Psaiko.Dino).

The brief:

Develop a concept for a raffle on Instagram. It should function like an advent calendar with new prizes every day. However, the budget was very tight.

 
My contribution:

I rewrote the well-known nativity story for our target group of stoners, seamlessly integrating the daily prizes into the text.


 

Credits:

Concept: Julia Lackermayer, Stefan Amtmann

Set Design: Claude Thoma

Camera: Stefan Neuendorf

Production: in-house

…and more Instagram

conceptualised by yours truly: