Recognising the numerous health benefits of self-pleasure, we initiated an official petition advocating for the subsidisation of aids for masturbation (aka sex toys) by German health insurance companies.
The explainer video:
The petition:
The media echo:
The brief:
No brief, just enthusiasm.
My contribution:
I was involved in developing the concept, conducting extensive research, co-writing the petition, scripting the accompanying animated film, and collaborating with sex education influencers.
Credits:
Copy/ Concept: Julia Lackermayer, Dennis Schnieber
Art Direction: Madleen Schätzle
Creative Direction: Stefan Amtmann