This licorice candy doesn’t just come in black-and-white packaging; it also has a unique taste that isn’t for everyone. And that’s a good thing.
The brief:
Develop a TV commercial concept for a German brand of licorice candy, designed for people who prefer their sweets less sweet.
My contribution:
I devised the tagline, the overall concept, and the main TV commercial.
Credits:
Copy/ Concept: Julia Lackermayer
Art Direction/ Concept: Nicole Feldmann
Director: Kay Kienzler
Production: Fox Devil Films
Animation: Fido, Stockholm