A campaign for a (then) new app that makes it easy to send money to friends, including one of the first chatbots in advertising, which helped generate personalised videos for your debtors.
The campaign:
the web-film:
an example of a personalised video:
The brief:
Introduce „Kwitt,“ a new payment app, to the German market by focusing on a young target audience.
My contribution:
Developing the overall concept, writing scripts for personalised videos and the chatbot, and actively participating in the shoot—from pre-production and casting to on-set supervision and post-production.
Awards:
ADC 2018 – 2 x Bronze, 3 x Auszeichnung
Effie 2018 – Bronze
Annual Multimedia Awards 2018 – Silber
Digital Communication Awards 2017 – Best Online Storytelling
Lovie Awards 2017 – Silber
Credits:
Concept: Julia Lackermayer, Peter Schönherr
Copy: Julia Lackermayer, Arndt Poguntke
Art Direction: Peter Schönherr
CD: Johannes Hicks
Director: Harald Zwart
Production: Markenfilm Berlin
Video-Personalisation: Wonderlandmovies
Chatbot-Programming: Whats BroadcastCon
yep, that's me 👊
yep, that's me 👊
yep, that's me 👊