The fictional 0815 bank stands in stark contrast to Sparkasse in every aspect. For this new phase of the popular TV campaign, we also introduced an additional microsite.
The TV commerical:
The brief:
The 08/15 Bank, a long-running and popular TV commercial concept by Sparkasse, required a new commercial highlighting the ease and effectiveness of the bank’s financial plan.
My contribution:
I wrote a script that served as the foundation for an online extension, utilising the concept of horoscopes.
Credits:
Copy/ Concept: Julia Lackermayer
Art Direction/ Concept: Christofer Kümmerer
CDs: Arndt Poguntke, Johannes Hicks
Director: JJ Keith
Production: Film Deluxe GmbH
The campaign:
The print ads:
