When the client says, „We want something fun. But the destination AND the air fare have take center stage.“ And you say, „Challenge accepted!“
Headlines:
Radio spots:
The brief:
We were not given much room to manoeuvre and had to mention the name of the destination and the price in the ad. And we made the best of it.
My contribution:
Coming up with the concept, writing headlines, radio spots, and guiding a small team.
Credits:
Concept: Julia Lackermayer
Copy: Julia Lackermayer, Aline Mathieu
Art: Peter Schönherr, Greta Attinger
CDs: Johannes Hicks, Florian Schwalme