Ho do you inspire Gen Z to use writing materials? Make it look good!
The brief:Â
Make a new, sparkly fountain pen appeal to a young target audience.
Â
My contribution:
The concept for the film.
Â
Credits:
Copy/ Concept: Julia Lackermayer
Creative Direction: Stefan Amtmann
Production: fount
Director: Paul Hepper
And here are some more films I helped to conceputalise: