Like it or not, at some point in life, you just have to accept that you’re getting older and need to think about your pension scheme.
The brief:
Create entertaining long copies for a young-ish target audience that makes them realise it might be time to take care of a retirement plan.
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My contribution:
I came up with the concepts and wrote two of four long copies.Â
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Awards:
ADCS 2018 – Auszeichnung
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Credits:
Copy/ Concept: Julia Lackermayer
Art Direction: Benjamin Mohr
CDs: Florian Schwalme, Johannes Hicks